Lead Product and UX Designer.

For over ten years, I have designed and delivered product interfaces for enterprise platforms and developer tools, recently working with FedEx, Cognex, CDM Smith, and Dogfish Head.

01 Product Strategy

Transform ambiguous challenges into delivered products by aligning stakeholders, applying jobs-to-be-done methodology, and developing realistic roadmaps.

02 UX & Research

Conduct discovery, journey mapping, usability testing, and information architecture for enterprise platforms and developer tools, addressing environments where ambiguity is common.

03 Design Systems

Develop component libraries, tokens, and documentation that scale across teams, built collaboratively with engineering rather than simply handed off as design files.

04 Visual & Brand

Create editorial systems, marketing sites, and visual identity work that connect product and brand narrative. Maintain a consistent tone across all client touchpoints, from CDM Smith to Dogfish Head.

Selected clients

FedEx Developer Platform Unified five tools into a single platform serving thousands of developers.

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The FedEx Developer Platform serves thousands of developers daily for onboarding, API discovery, sandbox keys, and production credentials. Previously, five separate tools offered no unified experience.

During two and a half years at Tank Design, I led product and UX design for six user personas, collaborating with FedEx engineering and product teams to consolidate the platform into a single, governed solution.

The result is a redesigned platform that scales across business units, using shared patterns for API status, billing, webhooks, and account management. It is now used by thousands of FedEx developers worldwide.

Cognex A B2B product portal and catalog, redesigned to reflect actual buyer search behaviors.

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Cognex produces machine-vision systems that inspect products such as Coca-Cola cans and iPhone cameras. The marketing and support sites needed to address both factory operators and procurement engineers while maintaining technical credibility.

I co-led experience design for a multi-property redesign, including marketing for cognex.com, MyCognex support, and the information architecture connecting them. I managed the process from user research through visual production.

The result is a streamlined path from product discovery to support, supported by an information architecture accepted by engineering, marketing, and customer success teams.

Cognex mobile homepage and customer story

Dogfish Head A well-known craft brand, reimagined as an e-commerce platform while preserving its unique identity.

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Dogfish Head is a craft beer brand with a distinctive personality: bold, unconventional, and dedicated. The previous site did not support the brand or its e-commerce goals.

I led experience design for the rebuild, balancing brand personality with the structural requirements of a Sitecore XM Cloud platform used daily by the marketing team.

The result is a brand-focused platform that supports editorial, product, and seasonal campaigns. The site is live at dogfish.com.

Dogfish Head 60 Minute IPA campaign hero

Dogfish Head homepage beer lineup section

Dogfish Head Sea Quench Ale campaign banner

CDM Smith Twenty years of unmanaged content, restructured into a cohesive system.

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CDM Smith is a global engineering firm with over $1 billion in revenue. Its content had accumulated over twenty years across six regions, with no shared component library or editorial governance.

As a Senior Experience Designer at Verndale, I led the complete redesign, from information architecture and content audit to the development of a 67-component design system for Sitecore XM Cloud.

The result is a unified visual language and a governed component set that regional teams can maintain. The site is currently live at cdmsmith.com.

From the archive

Earlier work

Forrester Visual identity · Component library · Tank Design

One of the world’s most respected research and advisory firms, with a digital presence that didn’t reflect it. Over four years at Tank Design I helped redesign their visual identity and build the component library that unified their digital products across analysts, enterprise buyers, and subscribers.

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Skype for Business Vision concept · Enterprise comms · Microsoft

Microsoft needed a vision for what Skype for Business could become — not an incremental update, but a rethinking of enterprise communication across every surface and form factor: current and distinctly Microsoft, while still recognizably Skype.

Skype for Business logistics dashboard concept

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Voyager Sopris Velocity Product redesign · EdTech · K–5

Velocity, Voyager Sopris’s flagship adaptive learning platform for K–5 literacy and math, needed a complete redesign — from classroom research on aging school hardware through an interface that served two users at once: a student working independently, and a teacher monitoring the whole room.

Velocity adaptive learning platform across devices

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FedEx Address Book UX research · Redesign · Tank Design

One of the most frequently used tools in FedEx’s shipping ecosystem, relied on by high-volume shippers managing thousands of contacts and untouched for years. I led the usability research that surfaced what was actually breaking, then the redesign that fixed it.

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Ohio State Online UX leadership · Higher-ed · Ohio State

UX leadership across discovery and production for The Ohio State University’s online learning platform — restructuring degree discovery and wayfinding across 200+ program pages.

Ohio State Online platform across devices

Celebrity Cruises Booking experience · Travel · Celebrity Cruises

Modernizing how travelers discover and book a cruise — sailings search, ports of call, the booking flow, The Retreat suite selection, and air modernization. Senior UX Designer on the cruise booking flow, 2019–2020.

Celebrity Cruises booking experience on a laptop

/ about

Combining strategy and execution.

I work across the full spectrum of product design, including visual, interaction, UX, systems, and research. My experience is primarily with enterprise platforms and developer tools, where challenges are often undefined and stakes are high. Over the past decade at Verndale and Tank Design, I have partnered with engineering and product teams on the projects described above.

Based in Boston. Open to lead product design roles and select freelance engagements.

About me All work will.a.bruno@gmail.com