William Bruno
Product Design Lead

I design complex products
to feel simple.

Over ten years at agencies. Enterprise platforms, developer tools, and design systems.

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Featured work
CDM Smith digital transformation — enterprise website redesign

Lead Product Designer

Content sprawl across six regions, no shared system

CDM Smith

A $1B+ engineering firm. Twenty years of ungoverned content.

67 components 6 regions Live → cdmsmith.com
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Dogfish Head 60 Minute IPA campaign visuals

Lead Product + UX

Brand personality vs. platform scalability

Dogfish Head

A beloved craft beer brand that needed a new platform without losing what made them them.

XM Cloud Live → dogfish.com
FedEx Developer Platform overview

Lead Product + UX Designer

Five tools, no unified experience

FedEx Developer Platform

The platform thousands of FedEx developers rely on every day — redesigned over two and a half years.

2.5 year engagement 6 personas 1000s of devs
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How I think

Design is decision-making under constraints.

I focus on the decisions that move products forward. And the systems that keep them there.

Clarity over cleverness

If a user has to think about the interface, the interface failed.

Systems over screens

Individual pages are easy. Scalable systems that hold together across teams and time. That’s where the real complexity lives.

Shipping over perfection

A good solution in production beats a perfect one in Figma. I optimize for decisions, not deliverables.

Real constraints over ideal scenarios

I design for what engineering can build, stakeholders can support, and users will actually encounter.

Where I've done it

Verndale

Lead Product Designer

Enterprise digital transformation—CDM Smith, Dogfish Head, Sitecore XM Cloud migrations.

Tank Design

Lead Product / UX Designer

FedEx Developer Platform, Forrester Research, Cognex—complex B2B and enterprise product design.

Earlier

Senior Designer

Voyager Sopris (ed-tech), Skype for Business, OSU Online—building the foundation across industries.

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Voyager Sopris Velocity learning platform

Senior Product Designer

Outdated learning product, real classroom constraints

Voyager Sopris Velocity

→ Redesigning an adaptive K–5 learning product from classroom research through a full design system

FedEx Address Book

Senior UX Designer

Years of accumulated friction, no clear fixes

FedEx Address Book

→ Usability research revealed years of friction in FedEx’s contact management—then we fixed it

Cognex team reviewing machine vision system

Lead Product + UX Design

Too much complexity, no clear path

Cognex Digital Platform

→ Bringing three disconnected surfaces for three audiences into one coherent platform

Forrester Research Banking vertical page

Senior Visual / Product Designer

Growing brand, inconsistent identity

Forrester Research

→ Four years building the visual identity and design system for a leading research firm

Let's make something work.

Boston & remote · Open to full-time & contract

will.a.bruno@gmail.com