Five disconnected developer tools, consolidated into one governed platform. Live for thousands of developers worldwide.
Lead Product & UX Designer · Boston
Enterprise platforms, developer tools, and one very good beer brand.
I’m William Bruno. For ten years I’ve designed high-stakes software that actually ships: the developer platform FedEx runs on, the catalog Cognex sells through, the system CDM Smith publishes with, and the site Dogfish Head pours from.
Open to lead product design roles
Selected work ↓
FedEx✵Microsoft✵Forrester✵Aetna✵Johnson & Johnson✵Celebrity Cruises✵Cognex✵CDM Smith✵Dogfish Head✵Ohio State✵
Selected work
2022 – 2025
02
Cognex
A machine-vision catalog and support portal, rebuilt around how engineers actually search: by the number on the box.
03
CDM Smith
Twenty years of ungoverned content at a $1.8B engineering firm, rebuilt as a 67-component system six regions can maintain.
04
Dogfish Head
A loud, weird, beloved craft brand, replatformed for e-commerce without losing its voice.
Strategy and craft, together.
01
Product strategy
Reframing ambiguous problems as shipped products. I argued a FedEx docs refresh into a full platform redesign, then delivered it.
02
UX & research
Discovery, journey mapping, and IA for enterprise platforms. Moderated testing in four languages, on a biweekly cadence.
03
Design systems
Tokens, components, and documentation that scale with engineering. 67 components for CDM Smith, built once, reused everywhere.
04
Visual & brand
Editorial systems and identity that tie product to story. The reason Dogfish Head still feels like Dogfish Head.
10
Years
designing and shipping product, agency-side and embedded.
4
Platforms live
FedEx, Cognex, CDM Smith, and Dogfish Head, all in production.
67
Components
in one governed design system, documented for engineering.
4
Languages
of moderated research: English, Japanese, Mandarin, Korean.
About
Equally at home in Figma details and stakeholder rooms.
I work best on problems that need both strategic clarity and craft: partnering with stakeholders to define scope, then carrying it through to shipped, polished product.
Based in Boston. When I’m not designing, I’m cooking, reading, or walking my dog in the woods.
More about me →