Five disconnected developer tools, consolidated into one governed platform. Live for thousands of developers worldwide.
Available for lead & freelance roles
I’m William Bruno, Lead Digital Product & UX Designer.
I design and ship high-stakes software — enterprise platforms, developer tools, and brand experiences. Based in Boston.
Enterprise platforms, developer tools, and one very good beer brand.
Some of the clients I’ve worked with
Selected case studies
2022 – 2025
02
Cognex
A machine-vision catalog and support portal, rebuilt around how engineers actually search: by the number on the box.
03
CDM Smith
Twenty years of ungoverned content at a $1.8B engineering firm, rebuilt as a 67-component system six regions can maintain.
04
Dogfish Head
A loud, weird, beloved craft brand, replatformed for e-commerce without losing its voice.
Archive
Earlier work
Earlier work — a few projects that didn’t get full case studies. Open one to take a look.
Forrester Visual identity · Component library · Tank Design
One of the world’s most respected research and advisory firms, with a digital presence that didn’t reflect it. Over four years at Tank Design I helped redesign their visual identity and build the component library that unified their digital products across analysts, enterprise buyers, and subscribers.
Skype for Business Vision concept · Enterprise comms · Microsoft
Microsoft needed a vision for what Skype for Business could become — not an incremental update, but a rethinking of enterprise communication across every surface and form factor: current and distinctly Microsoft, while still recognizably Skype.
Voyager Sopris Velocity Product redesign · EdTech · K–5
Velocity, Voyager Sopris’s flagship adaptive learning platform for K–5 literacy and math, needed a complete redesign — from classroom research on aging school hardware through an interface that served two users at once: a student working independently, and a teacher monitoring the whole room.
FedEx Address Book UX research · Redesign · Tank Design
One of the most frequently used tools in FedEx’s shipping ecosystem, relied on by high-volume shippers managing thousands of contacts and untouched for years. I led the usability research that surfaced what was actually breaking, then the redesign that fixed it.
OSU Online UX leadership · Higher-ed · Oregon State
UX leadership across discovery and production for Oregon State University’s online learning platform — restructuring degree discovery and wayfinding across 200+ program pages.
Strategy and craft, together.
01
Product strategy
Reframing ambiguous problems as shipped products. I argued a FedEx docs refresh into a full platform redesign, then delivered it.
02
UX & research
Discovery, journey mapping, and IA for enterprise platforms. Moderated testing in four languages, on a biweekly cadence.
03
Design systems
Tokens, components, and documentation that scale with engineering. 67 components for CDM Smith, built once, reused everywhere.
04
Visual & brand
Editorial systems and identity that tie product to story. The reason Dogfish Head still feels like Dogfish Head.
About
Equally at home in Figma details and stakeholder rooms.
I work best on problems that need both strategic clarity and craft: partnering with stakeholders to define scope, then carrying it through to shipped, polished product.
Based in Boston. When I’m not designing, I’m cooking, reading, or walking my dog in the woods.
More about me →