I’m William, a Lead Product & UX Designer based in Boston with ten years of experience across enterprise platforms, developer tools, design systems, and consumer brands.

I work best on problems that need both strategic clarity and craft. That usually means partnering with stakeholders to define scope, then taking it through to shipped, polished product.

I care as much about how a thing looks and feels as how it’s structured. The proof is in the work: search-first information architecture for Cognex, failure-path design for FedEx, a 67-component system for CDM Smith, and a replatform that kept Dogfish Head weird.

When I’m not designing, I’m cooking, reading, or walking my dog in the woods.

Verndale. Senior Experience Designer, 2024–2025. Led product design across concurrent enterprise and consumer engagements: CDM Smith, Cognex, and Dogfish Head, all live in production.

Tank Design. Lead Product & UX Designer, 2022–2024. Led strategy through delivery on the FedEx Developer Portal for nearly three years, plus engagements for Forrester Research.

Earlier roles. Product Design, 2014–2021. Product and UX design across B2B SaaS, higher education, consumer brands, and environmental design.

Education. BFA in Graphic Design, Massachusetts College of Art and Design, 2012.

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