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Case Study

CDM Smith Digital Transformation

CDM Smith needed a digital presence that matched the scale of a $2B global engineering firm. The site didn’t. We rebuilt it, from content strategy through a full design system.

Live site: cdmsmith.com

Role Lead Experience Designer
Scope IA · Design systems · Visual design
Year 2024–2026
Employer Verndale
CDM Smith redesigned homepage hero — aerial view of Houston water purification plant with bold headline and expertise navigation

The problem

Starting with the gap.

CDM Smith’s existing site had accumulated 20+ years of ungoverned content. Before any design work, we needed to understand what they actually had, and what was worth keeping.


Information architecture

Making the content work.

CDM Smith operates across dozens of markets and hundreds of project types. The challenge was building a structure that could scale globally while staying navigable for any user, across six regions, multiple languages, and a constantly expanding portfolio.

CDM Smith sitemap v24.0, full information architecture across six content pillars

Creative direction

Finding the visual direction.

Before committing to a design system, we explored a range of creative directions. The goal was something that felt as substantial as the work CDM Smith actually does: credible, current, built for scale.

Two design vision mood boards for CDM Smith — light and dark visual directions exploring typography, photography, and layout

Design system

Building at scale.

The design system had to support six global regions, multiple editorial teams, and years of ongoing content growth. 13 templates, 67 components, 6 regions. We built for maintainability, not just launch day.

CDM Smith navigation mega-menu showing Expertise with Practices, Priorities, and Technologies
Navigation system

A mega-menu that surfaces the full breadth of CDM Smith's capabilities from any page.

CDM Smith Practice Detail page showing service overview, related projects, and expertise navigation
Practice Detail

Service pages structured to connect expertise areas with project proof points and team depth.

CDM Smith Insights Detail page with article content, author attribution, and related reading
Insights Detail

Long-form content template designed for thought leadership and technical articles.

CDM Smith Project Detail page with modal overlay for registration and project specifics
Project Detail

Project pages with modal deep-dives into project specifics and team credentials.

CDM Smith News Detail page with hero photography, headline, and By the Numbers stats
News Detail

News template built for fast publishing with consistent formatting across regions.

CDM Smith Webinar Detail page with video player, panelist grid, and related content
Webinar Detail

Gated content template with video, panelist bios, and related webinar discovery.


Outcomes

Scalable foundation

Design system ready to support global rollout.

Templates that ship

13 page templates covering every content type.

Components built to last

67 components documented for engineering handoff.

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will.a.bruno@gmail.com