William Bruno
10 · Case study

Skype for Business

Role

Senior Designer

Scope

Concept & vision · Interaction design

Client

Microsoft

Surfaces

Multi-surface · wall display to phone

Skype for Business meeting room vignette — a 55-inch wall display showing call participants, shared notes, and meeting timeline

Skype lived in a single rectangle. The work didn’t.

Context

Microsoft asked for a vision of Skype for Business beyond the chat window — how it would show up on the surfaces work actually happens on.

Challenge

Skype for Business existed inside a single rectangle: the desktop client. But the work it was supposed to support didn’t. Conversations spilled into meeting rooms, phones, broadcasts, and back again.

Solution

A set of vignettes built around real work scenarios — a meeting room, a control tower, a clinical broadcast, a phone in transit — each anchoring Skype to a specific surface.

Impact

Five surfaces designed in concert, held together by one shared visual vocabulary — concrete enough for stakeholders to react to, so the future felt like a product, not a sketch.

01 · The challenge

The product had to be everywhere the work was.

Skype for Business existed inside a single rectangle: the desktop client. But the work it was supposed to support didn’t. Conversations spilled into meeting rooms, phones, broadcasts, and back again. The product had to be everywhere the work was.

Microsoft needed a way to show stakeholders what that future could feel like: concrete enough to react to, not another deck of abstract diagrams.

Vignette 1.5A — a 55-inch meeting room display with a Hello, Joe Foster greeting, shared OneNote field observations, video call participant, and a meeting timeline along the bottom
vignette 1: meeting room, 55″ wall display
02 · The vignettes

Each vignette anchored Skype to a specific work scenario.

Each vignette anchored Skype to a specific work scenario and a specific surface. A field-ops meeting on a wall display. A logistics manager pulling a status check on a phone. A clinical broadcast with live captions, watched on a tablet in a different language than it was spoken.

Live clinical trials broadcast on tablet with Spanish caption translation overlay
live broadcast: spanish caption track
Same live clinical trials broadcast on tablet with traditional Chinese caption translation
live broadcast: traditional chinese caption track
Recorded clinical trials broadcast on laptop, scrubbing through a session with Dr. Carol on August 23
same broadcast, recorded: scrubbed back later from a laptop
Vignette 2.2 — control tower scenario on an HTC One phone showing an inbound message from Rich Allen with a triangulated photo attachment
vignette 2: control tower, phone in transit
Wide World Importers vessels status data terminal — vessel, date, BI class, shipment number, depart, container, voyage
data terminal: quiet state, status at a glance
Same data terminal with conversations module surfaced and a phone overlay asking who has been talked to about shipping early
data terminal: live state, the conversation walks in
Phone scenario — incoming appointment call with Dr. Solomon, scheduled for 4:30pm, lock-screen interface with accept and decline
phone: appointments arrive as calls, not notifications
03 · Design intent

One vocabulary, every surface work shows up on.

The visual system held all of it together: one vocabulary across surfaces. The same blue header, the same timeline metaphor, the same way of showing who’s on the call. So the future felt like a product, not a sketch.

5
Surfaces

designed in concert: wall display, laptop, tablet, phone, terminal.

2
Vignettes

anchored to real work scenarios, not abstract diagrams.

1
Visual vocabulary

shared across surfaces, making the future feel like a product.