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Case Study

Skype for Business

Microsoft needed a vision for what Skype for Business could become. Not an incremental update. A rethinking of enterprise communication across every surface and form factor.

Role Senior UX Designer
Disciplines Vision design · Visual systems · Multi-surface design
Year 2015 · Earlier work
Employer Microsoft
Skype for Business vision concept — animated UI across enterprise collaboration scenarios

The brief

Skype for Business was falling behind.

Skype for Business was losing ground to consumer communication tools that were faster, simpler, and more enjoyable to use. The team needed a vision that could compete, and earn enough internal alignment to build toward.


Visual direction

Finding the new visual language.

The existing Skype for Business aesthetic had drifted from both the consumer Skype brand and where Microsoft design was heading. We explored a direction that felt current and distinctly Microsoft while still being recognizably Skype.

Skype for Business vision concept — enterprise collaboration scenario with multi-device UI
Vision concept overview

Multi-surface

Designing across desktop, mobile, and room.

Enterprise communication doesn’t live on one device. The vision had to hold up on a laptop in a meeting, a phone in a hallway, and a screen in a conference room, consistently, without feeling like it was designed three separate times.

PPI 55-inch meeting lobby — large-format conference display with participant roster and meeting controls
PPI meeting lobby

The 55″ conference display scenario. Joining a meeting from a shared surface with full participant context.

Desktop messaging — Skype for Business conversation interface with contact details and action buttons
Desktop messaging

Desktop conversation with rich presence, inline actions, and seamless escalation to voice or video.

Tablet CRM integration — Skype overlay on business application with contextual contact information
Tablet integration

Skype layered over business applications on tablet, contextual communication without leaving your workflow.

Laptop notification overlay — contextual Skype notification during active work session
Laptop notification

Contextual notifications during deep work, surfacing the right information without breaking focus.

Phone notification — Skype for Business mobile notification with meeting context and quick actions
Phone notification

Mobile-first notification with meeting context and one-tap actions for on-the-go professionals.

1 / 5

Design system

One system, everywhere.

A coherent design language was the only thing that made the vision believable, not just aspirational. We built it to be specific enough to feel like a real product, not a concept deck.

Desktop conversation detail — expanded view with file sharing, screen sharing, and meeting controls
Desktop detail

Rich conversation view with integrated file sharing and meeting controls.

Tablet scenario — alternative business integration with Skype communication overlay
Tablet scenario

Business application integration with communication layer adapted for touch.

Skype for Business storyboard frame — vision video scenario mapping across devices and use cases
Scenario mapping

Storyboard-level planning that connected individual screens into a cohesive vision narrative.


Outcomes

Vision delivered

Full multi-surface communication vision.

Brand-forward

Distinctly Skype, aligned with Microsoft design direction.

System-backed

One design language across all form factors.

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CDM Smith Digital Transformation
Lead Experience Designer

CDM Smith Digital Transformation

Website and design system for a $2B global engineering firm.

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