A trusted name. A site to match.

Forrester Research is one of the most respected research and advisory firms in the world. Their digital presence didn’t reflect that. Over four years at Tank Design, I helped redesign the visual identity and build the component library that unified their digital products — a long engagement that shaped how I think about design systems and editorial UX.

ux + product design visual identity component design editorial ux 2017–2021 at tank design

Forrester Research Banking vertical page shown across desktop and mobile responsive design

challenge

The site served multiple audiences at once — working analysts, enterprise buyers, individual subscribers — with no clear hierarchy for any of them.

The visual language had accumulated inconsistencies across years of independent decisions. The site worked, technically. It just didn’t communicate the authority of the brand behind it.

Forrester wireframe explorations showing three page layouts with content hierarchy and conversion pathways — wireframe explorations — structure resolved before any visual decisions were made

transformation

Forrester had strong visual equity but no system for applying it consistently. The redesign built that system — a visual language distinctive enough to feel like Forrester, flexible enough to handle hundreds of content types.

At the heart of it: a collage illustration system with documented rules for themes, metaphors, and composition. Any designer could produce on-brand work without starting from scratch.