I’m William, a Product Designer based in Fairfield, CT (NYC metro) with fifteen years of experience. I’ve worked on enterprise platforms, developer tools, design systems, and consumer brand sites for FedEx, CDM Smith, Dogfish Head, Cognex, and Forrester Research.

My work spans visual design, interaction design, UX, and product strategy. Equally comfortable in Figma details and stakeholder rooms.

approach

I work best on problems that need both strategic clarity and craft. That usually means partnering with stakeholders to define scope, then taking it through to shipped, polished product. I care as much about how a thing looks and feels as how it’s structured.

Based on the Metro-North corridor to New York City, I’m open to full-time and contract opportunities across the NYC metro area and remotely.

When I’m not designing, I’m cooking, reading, or walking my dog in the woods.

Design the failure paths. Recovery, permissions, empty states, and unfinished work deserve the same care as the happy path.

Build confidence before asking for commitment. Show people what they can do and how the product works before asking them to sign up.

Work with engineering, and let evidence shape the scope. I build systems alongside the teams that ship them, and use research to challenge the brief when the real problem is bigger.

experience

Independent. Freelance product design, 2025–present. Select engagements across enterprise and consumer product work.

Verndale. Senior Experience Designer, 2024–2025. Led product design across concurrent enterprise and consumer engagements: CDM Smith, Cognex, and Dogfish Head, all live in production.

Tank Design. Lead Product and UX Designer, 2022–2024. Led strategy through delivery on the FedEx Developer Portal for nearly three years, plus engagements for Forrester Research.

Earlier roles. Product and UX design at Sasaki Associates, Tectonic, Education First, Minelli Inc., Tank Design, and Studion, 2011–2021. B2B SaaS, higher education, consumer brands, and environmental design for clients including Microsoft, Forrester Research, Celebrity Cruises, and The Ohio State University.

Education. BFA in Graphic Design, Massachusetts College of Art and Design, 2012.

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