OVERVIEW
As the Revolabs brand transitions into Yamaha Unified Communications, it was the ideal time to evaluate all facets of the digital experience. How do we consolidate the existing Revolabs content into a site structure that showcases a differentiating and compelling narrative? How do we prioritize which site content to retain and which to remove? How much does the Yamaha brand influence the stylistic choices within the new Yamaha UC site? How do we reconcile the language and look of a diverse competitive set?
We found the potential to utilize the strong Yamaha brand in this new space, bringing over the ideals of quality, recognizability, and dependability from B2C to B2B UC.

STUDIO: Tank Design
ROLE: Senior Designer
(UX Strategy, Visual Design, Responsive Design, Branding, Art Direction)