Dogfish Head: IA Restructure
Information Architecture · Senior Experience Designer · Verndale for Boston Beer Co. · 2024–2025
01
Brand
label → Blogfish
02
Expand
1 LOB → 4
03
Mega Menu
flat → two-panel
04
Separate
buried → own section
05
Utility Row
footer → persistent
Problem in v1.0
Select a change above ↑
Decision in v6.0
The reasoning will appear here.
Before · v1.0
▲ = structural problem
dogfishhead.com
▲
Drinks
Core Beers
Rarities & Archives
Release Calendar
▲
Visit
Brewery Tour
Taproom
Events
▲
Blog
▲
About Us
Our Story
FAQ & Contact ×buried
+ 6 more…
Merch
▲
Footer Only
FishFinder →
Off-Centered Society →
Newsletter →
After · v6.0
multi-LOB nav system
dogfishhead.com
Utility Row
new
FishFinder
Newsletter
Off-Centered Society
Boston Beer Brand
Drinks
mega menu
Brewery
Spirits
Canned Cocktails
Recipes
Hospitality & Visit
expanded
The Inn
Brewings & Eats
Chesapeake & Maine
Brewery Tours
Blogfish
renamed
About DFH
focused
Our Story
Leadership
Contact & Support
elevated
Merch
kept