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Brand identity for the Central Iowa Regional Plan for Sustainable Development. The Tomorrow Plan is an unprecedented regional planning effort focused on the future sustainable development of Greater Des Moines, Iowa. The project pairs technical analysis of existing conditions and future trends with ongoing community engagement around priorities, trade-offs, and aspirations. Bringing together a number of recent area planning efforts, the goal of The Tomorrow Plan is to develop a vision for what a sustainable Greater Des Moines will look like in 2050, and the steps to make it a reality. Designed at Sasaki Associates.